MARY VIRGINIA SWANSON: Social Media Strategies for Photographers
Tuesday, April 27th, 9:00am – 10:30am
How many people can you reach by pushing a button? And do the sheer numbers matter, or the people behind the numbers? Are your efforts in having a presence online better served by being “followed” by a broad audience, or by strategically posting with searchable hashtags towards being “found” by curators, gallerists, art consultants, photo researchers and private collectors searching for specific visual content? Can you – should you – successfully have a online presence to satisfy both audiences?
In this updated seminar Mary Virginia Swanson introduces strategies for using social media platforms including Instagram to engage followers in your creative practice and move your career forward.
MARY VIRGINIA SWANSON is an advisor, author and educator who helps artists find the strength in their work, identify appreciative audiences, and present their work in an informed, professional manner. She is a respected mentor who has guided countless photographers through the changes taking place in nearly every aspect of our industry. Swanson has worked in the fine art, documentary, photojournalism and licensing arenas, with vast experience in multiple markets.
Swanson co-authored with Darius Himes the acclaimed Publish Your Photography Book: Revised & Updated (Princeton Architectural Press, 2014). She continues to stay current on the growing market for photo books, reflecting both the relative ease of self-publishing and the rise of the collectible photobook.
Her current writing project is an updated guide to understanding and implementing a strategic plan to place photographs into today’s changing marketplace.