Christina Force: CRACKING THE LUCRATIVE ASIAN MARKET
Thursday, April 29th 3:00pm – 4:30pm
Helping serious photographers get paid to shoot what they love.
British-born Christina Force pioneered the introduction of New Zealand’s talented photographers to the world. As founder of photo agency The Collective Force, the first of their kind in New Zealand – she secured countless large-scale global photographic assignments from around the world, in particular from South East Asia.
In the meantime, her production company OPTNZ built a reputation for world-class production standards amongst the top shooters and agents from London, Tokyo, New York and beyond.
After 15 years at the helm, she sold both companies and realized her next goal: Help photographers around the world rediscover their passion and promote work they love shooting to dream clients.
Still based in visually stunning New Zealand, Christina works with photographers and agents worldwide through her unique online mentoring programs.
She is the founder and chairperson of the NZ Agents and Producers Association, an AIPA member and speaker, a columnist for The Photographers Mail, and a guest speaker and lecturer at photography events and institutions, including Image Nation (NZ), CATC design School (Australia) and The New York Academy of Film (USA).
Having successfully launched many photographic careers in the Asian market, she is also co-chair of Creative Asia Plus, the first portfolio review event in Asia promoting connections between photographers from around the world and ad agency creatives in the region.
Christina’s mission is to help commercial photographers get paid to shoot what they love, and she specialises in sharing her 30 years of experience working with ad industry creatives around the globe.